I used to lick postage stamps, now the mail is doomed.

Aaron — Thu, 22 Sep 2011 19:24:21 +0000

I've been in the direct/database marketing field for several years and believe that both direct mail and email (as well as other channels too) have their place in an integrated marketing strategy. Others have pointed out that direct mail is achieving higher response rates again because there is less of it for prospective customers to read. I've also read articles that talk about the younger generation enjoying the novelty of receiving direct mail so I don't believe that direct mail is dead quite yet. Check out this article about the advantages of direct mail vs. email. http://bit.ly/ohH8qc

Whitepapers for Printing

I used to lick postage stamps, now the mail is doomed.