Rapid Press - Tallahassee Commercial Printing
  • Home
  • Large Format
  • WHAT WE DO
  • Roll Call
  • IMS
  • IMS Success Stories
  • Insite
  • Partnering with Us
  • Gallery
  • Digital Storefront
  • Contact

Rapid talks

what we learned about direct mail from 2018

2/18/2019

2 Comments

 
Picture
We're more than a month into 2019 and the marketing statistics from 2018 are starting to roll in.  Here are just a few from the Data & Marketing Association that will whet your appetite for the year to come and keep you just as excited about direct mail as we are!


Response rates go up, mail volume Goes down

  1. ​In 2017, the response rate for direct mail averaged 5.1%.  In 2018, it nearly doubled to 9%.  
  2. Overall mail volume has declined by nearly 30% since 2006.
What's that mean?  That means your mailpiece has less competition in the mailbox!  Who doesn't love less competition?  Oh, and if you're wanting to make the highest impact on your recipients, use an oversized envelope.  Oversized envelopes give an average 59% ROI when mailing to a house list.

Direct mail is easy

  1. The average attention span of an individual is eight seconds.
  2. Direct mail requires 21% less mental effort to process and understand.
What's that mean?  You have an incredibly small window of time to grab someone's attention and hold it.  Direct mail not only stands out more (postcards are basically mini-billboards that go directly to your prospects), but they require less effort to scan.


personalize it

Picture
  1. 80% of consumers are more likely to do business with a company that offers personalized experiences.
  2. 78% of consumers will engage with an offer only if it has been personalized to their previous interactions with a brand.
What's that mean?  Consumers are bombarded with thousands of marketing messages every single day.  Even something as simple as printing your recipient's name in full-color on a postcard, or thanking them by name for a donation or purchase will help your mailpiece (and your message) stand out.  


Remember, it's not direct mail versus digital advertising, anymore.  Consumers expect a consistent experience across multiple mediums and direct mail is the perfect way to "prime the pump" so that your prospects already identify with your brand.  Once they've connected with your brand, they're less likely to ignore your emails and online advertising.  Read the full report of 35 direct marketing statistics at this informative article from Compu-Mail.
2 Comments
<<Previous

    Josh Tedder

    josh@rapidpress.com
    ​Mailing guru, digital specialist, knower of things 

    RSS Feed

    Previous articles

    February 2019
    January 2019

Proudly powered by Weebly
  • Home
  • Large Format
  • WHAT WE DO
  • Roll Call
  • IMS
  • IMS Success Stories
  • Insite
  • Partnering with Us
  • Gallery
  • Digital Storefront
  • Contact