We're more than a month into 2019 and the marketing statistics from 2018 are starting to roll in. Here are just a few from the Data & Marketing Association that will whet your appetite for the year to come and keep you just as excited about direct mail as we are!
Response rates go up, mail volume Goes down
Direct mail is easy
Remember, it's not direct mail versus digital advertising, anymore. Consumers expect a consistent experience across multiple mediums and direct mail is the perfect way to "prime the pump" so that your prospects already identify with your brand. Once they've connected with your brand, they're less likely to ignore your emails and online advertising. Read the full report of 35 direct marketing statistics at this informative article from Compu-Mail.